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How to Carry out an SEO Audit

SEO Audit

You need to know what to do in order for your website to start ranking on search Engines. As a novice or even a professional, you might not know where to start. Search Engine Optimization or SEO is the art of making your website ranking on Top pages of Search Engines like Google or Yahoo or even Bing.

So after getting to know about SEO you might be wondering where do I begin. the first thing you should do for any website you want to do the SEO campaign is to do an SEO Audit for that website. An SEO Audit sees how well your website ranks, what are some of the things that needs to be done. These Audits usually gives you a clue about how to go about these issues.

An SEO audit makes you see issues that may prevent your website from ranking higher on Search Engines. These Search Engines for example Google, keep on evolving all the time. 

Some of the Ranking Factors used by Google

As Search Engine bots [Google, Yahoo] keep scanning your website, it looks for these parameters on your site then it compares it with some of the above-listed Algorithms. If your site does better for that Keyword and it’s SEO metric is okay, you have a higher chance of ranking higher.

There are numerous tools that you can use for an SEO Audit, some are free why others are Paid. in this post we would be using Ahref.

Steps needed for an SEO Audit:

1) Go to Site:

Use the link posted above to create a free account on Ahref. After doing that go to the Dashboard. Click on New Project.

Creating a New Project on Ahref

2) Add your Project:

After clicking on Add project, you then need either to import your settings from Google Console or you can manually add it by doing Domain verification.

Adding a project to your Ahref Account

After that click on import from GSC. Then choose the Google account you want to import the GSC settings then you continue. After that wait for the Ahref bots to finish crawling your website.

Group of websites belonging to project after Crawling by Ahref
Project Health

3) Analysis of Report:

After the Ahref bots must have finished crawling your website, it’s time for you to analyze the report and also make amendments to it.

Overview of SEO Audit Report.

Some common Errors include:

  • Broken Internal Links
  • 404 pages submitted to your sitemap
  • Missing image alt tags
  • Toxic links
  • Duplicate page contents
  • Orphan pages
  • And many more

I order for your website to have a successful SEO campaign it’s good you Audit your website atleast once every after 6 months. For all your SEO and Digital Marketing Feel free to Contact Us