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Why Businesses need to need to approach Social Media Aggressively in 2021

Social Media Awareness in 2021

Social Media is vital for all businesses in this Digital Age. Not all businesses use Social Media. In fact, less than 50% of small businesses use Social Media for their business. Whether you run a small shop, a Big National, or even an International Conglomerate, your company needs an active Social Media presence.

Social Media helps you connect directly with your customers, and this is very vital for businesses. Social Media can boost sales and leads for your business. 

 

Social Media Users in the World

You can showcase your product on Social Media without knowing intimidating Buzzwords. Customers are generally very comfortable when they know the ins and outs of a business. That’s why Elon Musk has built a personality cult amongst his followers. He tweets regularly and keeps his followers informed about what’s going on in a company and the way forward.

It may be difficult to keep track of Business ratings that’s why we have Clutch. Clutch is a B2B rating platform where you can find top Agencies and Businesses around the world.

Benefits of using Social Media for your Business:

  • It creates a Brand Awareness of your Business.
  • It Generates Conversations around your Brand
  • Your customers can benefit from exceptional customer service if done properly
  • It helps builds amazing customer loyalty
  • It creates direct referral traffic for your blog or website
  • It can boost your SEO ranking by increasing your Alexa Global Rank
  • You can establish your brand locally using Social Media.
  • You can Retarget your Audience using an effective Social Media campaign.
  • Easily promote your product or services using Social Media Ads.
  • An important aspect of social media is Hastags, you can use trending Hastags to push forward your product or service.
  • You can easily keep your customers up to date on Social Media, it’s even better because most clients don’t read their emails but they are always up to date with the various handles they follow.

 

If you want Professional Website Design, Digital Marketing, SEO, or even Social Media Management feel free to contact us.

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How to Protect Your Social Media Profiles

How to Protect Your Social Media Profiles

Social Media usage is one fo the big pillars of online activities, some 3.6 Billion people used Social Media in 2020, with the figure expected to increase to 4. Billion come 2025. As a result of the COVID-19 Lockdown, there has been a spike in Cyber Security Threats on Social Media Accounts. This post is going to show you how to protect your Facebook Account from Hackers.

How to Protect Your Facebook Account from Getting Hacked:

a) Setting a Powerful Password:

A secured is your primary security Gateway for your Facebook profile. Most of us ignore the importance of setting complex passwords in order to safeguard our Facebook profiles. A Hacker can guess your password from your Name, Email, and Phone Number combination. Use the following tips to Generate a Strong Password:

  • Your password should consist of 8-20 Characters
  • Include symbols in the password (such as @#$%)
  • Include a mixture of Lowercase and UpperCase characters
  • Include ambiguous characters (such as {/”‘}_<>;:+)
  • Password shouldn’t be easy to guess
  • Exclude any information related to you such as your Spouse’s name, your age, location, the City you were born, your phone number.

Following the Guidelines above, it’s high time you change your password, to do that on Facebook you need to the following:

  • Click the Bottom Arrow at the Top of Your Facebook profile
  • Go to Settings & Privacy

Settings
settings

 

  • Click on Settings
  • Click Security and Login

 

Security and Login
  • Click on Edit
  • Enter your Current Facebook Password
  • Enter the Strong Password you created and confirm the Password
Setting New Password
  • Save Changes

b) Avoid clicking on doubtful Third-Party Apps:

Most Apps today have the Social Media login option, where the apps ask you to login with your Social Media profile. This gives third-party services access to your public information such as profile linked-email addresses, profile names, and pictures

As a security measure you do the following:

  • Create separate Facebook accounts for Corporate and no-casual usage. Reasons being that it’s not good to link your corporate account to unknown apps. 
  • Remove all suspicious linked third-party apps currently linked to your account.

c) How to stay clear of Spammers and Strolls:

One big problem businesses can have on their Facebook posts is the issue of trolls and spammers posting negative comments that can potentially harm your business’ online. You can limit this activity by doing the following:

  • Go to your Profile Settings
  • Click on Public Posts
Public Posts
  • Click Edit on Public Post Comments

    If you want Social Media Management, Search Engine Optimization, and Google Ads feel free to contact Us.