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In this blog post, we would be discussing on the difference between Search Engine Optimization and PPC.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of including and optimizing the content on your website in order for it to be visible on Google Search and other Search Engines like Yahoo and Bing.

Google Search Results for the Keyword Digital Services in Dubai

There are a host of other factors to look for when doing the SEO for your business, but it’s always advisable to consult an SEO Expert if you aren’t one.

With more than 200 Ranking Factors, it takes a smart Digital Marketer to figure out the current and best trends for your SEO campaign. But some commonly used factors by the Google Ranking Algorithm includes:

  • Bounce Rates
  • On-Page SEO
  • Link Building
  • UI/UX

Advantages of SEO:

  • A cost-Effective way to improve on your site’s visibility.
  • Avery good long-term strategy for your business, as your rankings would be visible 24/7, unlike PPC which is usually for the Short-term.
  • If done correctly and in the perfect Niche, SEO means stability for the long-run.

Disadvantages of SEO:

  • SEO takes time especially for a new Domain, it can take months or even years before you start seeing results.
  • To achieve SEO in a highly competitive market you need a lot of investments into your Marketing Team.
  • SEO is time-consuming and needs a lot of attention, Google makes more than 100 changes to its algorithm each year.
  • A simple Mistake or bad practice can get you penalized by Google.

What is PPC?

Google Ads or Pay Per Click (PPC) which allows business owners to bid for top place at the Google ads section of a search Term on Google Search. Let’s take a look at the example below.

Google Ads or PPC

Google Ads also gives the option for users to advertise outside of Google Search by showing your ads on Google’s Display Network and its affiliates. Contrary to popular beliefs Google Ads has no effects on your SEO rankings, as these two are mutually exclusive from one another. But it should be noted that Google Ads come in handy with tools you can use readily for data Gathering for your SEO campaigns, like The Keyword Planner.

Keyword Planner for PPC

Advantages of PPC:

  • Ideal for new Startups and Businesses who want to penetrate into the Market.
  • Usually good for the short-term.

Disadvantages of PPC:

  • Traffic from Adwords isn’t free.
  • the cost per click or PPC is determined by how hot that particular keyword is in that particular region. It can easily fluctuate from time to time.
  • Once your Ad stops, your traffic stops.

Which one is best for your Business?

The answer is “It Depends”, on factors such as:

  • The Niche you are trying to target
  • Your Budget 
  • Your Marketing Plan

If you want a Professional Digital Marketing Plan, SEO, and Google Ads, Feel Free to Contact Us.


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Importance of Quality Contents for SEO

Importance of Quality Content for SEO

Search Engine Optimization (SEO), has been the buzz word all over the Digital Marketing sphere. There’s a great interrelationship between SEO and Content Marketing. Content according to a vivid researcher, is simply information (Tactical, Punctual, Fictional) which when relayed correctly tells a story. 

If we take a look of Google’s mission as stated by Larry Page, we can grasp a little on the importance of Quality Contents.


The importance of Quality Content as stated by Larry Page

Google’s algorithms are constantly changing as to how to better deliver these contents to suit the results we get from the Google Search Engine. The pieces of results (SERP), that Google displays whenever you search are all pieces of well-optimized content on the websites of different companies. These contents are ranked in order of usefulness and relevancy.


Some Key Benefits of Contents in Relevance to SEO

a) Quality Contents Generate more Traffic:

Google considers your website’s Click-Through-Rate (CTR) as an important factor in the ranking of your website. The more users click on your website links, the more Google sees your Content as being important.

b) A Great Content gets you more Backlinks and Referrals:

Imagine writing explicitly on a topic, no one has written before. This content would help you generate backlinks and referrals from some great sites. This would not only boost your website’s ranking, but it would also show how credible your website is online.

c) Insert Keywords:

Great content would allow you to strategically insert your Keywords. These Keywords would help your business rank at the top of Google.


Why you Should Invest in Quality Content Writers.


Reasons you should Invest in Great Quality Content Writers

It should be noted that there’s no SEO wouldn’t a Quality content. Hiring a Professional Content Writer for your Business is the most important aspect for any company. If you need Professional SEO Services, Digital Marketing, Website Design Services, Mobile Application Development, Feel Free to Contact Us.

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10 Ways to Brand your Company in 2020

10 Ways to Brand Your Company in 2020

There are over 1.6 Billion websites, Social Media Accounts out there on the internet today. To stand out of this multitude isn’t such an easy feat. So Businesses need to constantly look for ways to recognized in this crowded environment.

Business Branding is the art of making your business look more attractive to potential clients. It consists of all the familiar visual elements ( Logo, Color combination, font types) on your Website and  Business Materials. We would be talking about 10 Excellent ways you can Brand your Company.

11 Ways to Brand your Business / Company:

1) Get a Catch Phrase: 

An Easy to remember Catch-Phrase would not only make your clients easily identify your brand, but would also help tell the story of your brand. Here are some notable Example of Catch Phrases:

  • Nike –  “Just Do It”
  • Apple – “Think Different”
  • Stairway Management Consultancy – “Stairway To your Success”
  • McDonald’s – “I’m Lovin it”

Need an Attention Loving Catch-Phrase or Slogan? Contact us for more Information.

2) Get easy to Remember URL:

An excellent domain name not only helps in Search Engine Optimization (SEO), but it also helps in your branding. Imagine you own a Gym Training Facility in Ras Al Khaimah, and you want to purchase a domain name, you go for some a domain name like, as you can this domain is very user-unfriendly both tp the Search Engine and to the average user.

3) Analyze and Monitor your Stats:

Your Stats show who you are, so you should handle your stats with credibility, Honesty, and Authenticity. The analysis shows the loopholes within your brand. Whenever your website goes down or is facing an issue, do let your customers know about it and how fast you can fix the issue.

4) Make use of Trending Social Media Hashtags:

It’s always good to follow the crowd on positive things that are Trending. Your post might get noticed and also Trend. Whenever we want to make a post on our Social Media page we make sure we include a Hashtag relating to that post. So as to gather more Engagements and  Awareness from users.

5) Take Social Media Seriously:

Your Social Media presence is very important for your Business. Startups can reach a large number of potential clients on Social Media platforms like Instagram, Facebook, Linkedin, Twitter. Companies could easily leverage ads to connect with and also build a community of users around your services. 

6) Stand Out from your Competitors:

You can stand out from the crowd by creating a Professional looking Brand Video. Audiences are more likely to engage with video content. Make short descriptive videos to educate customers on your services. On top of this pay attention to how well you package your product or service. Always give it that professional touch or look. Always make sure you always revolve around your Company’s Brand Book. Always try to be as uniquely distinct from your Competitors.

7) Watermark your Pictures:

You don’t know where on the Internet your Company’s picture would end up. Makes sure you always Watermark your pictures. A user can get to your Brand from your Watermarked picture.

8) Create Fresh Contents on your Website:

The best way to create SEO-targeted content on your websites is via blogging. At Quark, we take Blogging and Content creation very seriously. We create blog posts on a weekly basis to let our users keep up to speed on some of the latest trends and happenings.

9) Listen to Customer Worries:

Always make it a habit of listening to the worries of your clients being it on Social Media, on-call, or business meetings. A bad customer review would go a long way to hurt your Brand. Branding is all about building trust with your customers.

10) Promote your Business:

Use all available avenues to promote your Brand. Promote your business on offline events and conventions, not forgetting various online media such as Google Ads , Facebook, Linkedin, Reddit, Quora, Instagram. The success of your ads would enable you to have more leads, and this would push your brand’s name into the ears of more persons. Not forgetting Email Marketing Campaign. Creating a professional email design to deliver relevant information about your products or services, it’s going to build a nice and friendly image of your business. Put not only the text but also images of your products or services in your email message.

If you want to Brand your Company Professionally in order to have more Clients and Leads, Don’t forget to Contact Us.

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Everything you need to know about Social Media Marketing

Everything you need to know about Social Media Marketing

Social Media Marketing is the use of Social Media to connect with your audience or customers. This includes posting great content on your social media channels, listening to your followers, answering their questions or worries, and also spending some time with them. Some giant Platforms for Social Media Marketing includes: 

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Snapchat
  • Tik Tok


Social Media isn’t only about publishing company-related content on your Social Media profiles, but all about listening to the voices of your clients. The contents posted on your various Social Media platforms should be tailored according to that platform. Before we continue let’s Segment the various Social Media Platforms available today.

Social Media Segmentation:


  • Users: Over 2.5 Billion monthly  users as of the second Quarter of 2020
  • Audience: Generation X and Millenials
  • Industry: B2B, B2C
  • Best for: Brand Awareness and Advertisement


  • Users: 1 Billion Monthly users
  • Audience: Primarily Millenials 
  • Industry: B2C
  • Best for: User-generated contents, natural-looking contents


  • Users: About 330 Million Monthly  and 145 Daily users 
  • Audience: Millenials
  • Industry: B2C, B2B
  • Best for: Public Relation, Customer Service Interaction

Tik Tok:

  • Users: 100 Million Per month
  • Audience: Millenials and Generation Z
  • Industry: B2C
  • Best For: Brand Awareness


Advantages of Social Media Marketing:


1) Increase Brand Awareness:

With over 2 billion persons accessing Social Media Monthly on Social Media, there’s a great chance for your business to be noticed by potential clients. 

Social Media has been known to boost brand awarements by encouraging engagements.

2) Closer Engagement with Customers:

With social Media it is easy for Clients to voice out their complains to companies. Before some large organizations found it difficult to know what their client base had in mind, but now it is easy for them to monitor Social Media mentions of their brands.

3) Tell your Brand Story:

Using Social Media is a great way to share your Brand’s mission and shares stories. If done perfectly, it can have enormous positive effects to your brand.

4) Be up to Speed with Competition:

Social Media makes it easy for you to know and guess what your competitors are doing. Take for example, Xbox and Ps5 were both waiting for each other to release details of their Next Generation consoles. When Xbox released the price for X Box Series S, Sony quickly released the price for Ps5 few days after.

5) Increase Website Visits:

Social Media can assist in sending customers directly to your website. But you should be careful how often you do post a particular on Social Media, it may turn off the customers. It is highly advisable to follow a Social Media Posting Calendar.

Final Thoughts:


If you need a Content Calendar or Social Media Posting Calendar, feel free to Contact Us.

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What is a Keyword and Why is it important?

What is a Keyword?

A Keyword or Keyphrase is a term used in Digital Marketing to describe a group of words an internet user uses to search for an item or for information. This term best describes information found on your page. Keywords should be created and carefully selected before launching contents online. Let’s say you’ve got an Electronics shop and you would like to sell Mobile Phones online, you’ve already created a product page about Mobile Phones. You need to ask yourself about:

  • How would users on the internet find out about my Electronics Store online?
  • What could they be probably be searching for?
  • Which kind of search Query would they be using?

After doing that, you would probably be thinking about some Hot-selling Mobile phones like Xiaomi, Samsung, iPhone 11 Pro Max, and many others. so basically we use the word keyword all the time, this doesn’t necessarily mean it consists of only one word , but most atimes it consists of a series or combination of more words.

Types of Keywords:

1) Short-Tail Keyword:

As the name suggests, they are short and are usually made up of three words or less. Short-tail keywords usually have a lot of traffic and the Keyword competition from other websites is high. For our Electronics shop, our Short-tail Keywords would be:

  • Samsung Galaxy S9
  • Xiaomi Note9
  • iPhone11 near me
  • Cost for iphone11

and many others.

2) Long-tail Keywords:

They usually consist of three of more Keywords and are usually more specific than Short-term Keywords. Usually, someone searching with a longterm keyword knows what he/she wants. They usually have low search volumes and are less competitive than Short-tail keywords. With regards to our Electronics we can have the following long-tail keywords:

  • How much can I buy an iPhone 11 pro Max in Dubai?
  • How much does it costs for me to get an iPhone 12 in UAE?
  • The best price for Samsung Galaxy Note 11.

3) Short-Term fresh keyword:

These are Short-term keywords of items that are currently hot in the market, these keywords are of items that users want, for example, the soon to be released iPhone 12. Usually, Marketers use this technique as click-baits to attract users to their sites. After the trends, traffic fall after the product release.

4) Product Defining Keyword:

These are keywords that describe your product. Searchers usually searching with this keyword have the intent of buying. An example of a Product defining keyword is:

  • Xiaomi Note 7 for Sale
  • Where can I buy iPhone 11?

5) Geo-tagging Keywords:

You can target a city, neighborhood, or country using Geo-tagging keywords. Geo-tagging keywords are usually very important for local businesses that want to establish their local SEO. An Example for a Keyword would be:

  • iPhone 11 for sale near me
  • Samsung S10 for sale in Bur Dubai
  • Huawei P30 for sale in Abu Dhabi