Let’s face it, your website is usually your first point of contact for your business. New Clients would usually judge your business based on the first impression they had from your website. This blog post is going to dissect 15 trending website design tactics out there today.
1) More of Image, Less of Texts:
Stop filling your pages with so many texts. If you want to write so many texts on your website create a blog post section. Websites such as Tesla, Apple and many others take this a step further by displaying virtual components of their products.
2) Be Consistent with your Branding:
Be consistent and always make sure you follow your Brandbook (font style, font colors) and typography on your website.
3) Leave Plenty of White-Spaces:
White Spaces or Negative spaces give website elements (Texts, Images, Blobs) the room to breathe. Check an example from Neil Patel’s Site.
4) Be Specific on the Product you are Offering:
It’s often good to avoid confusing the user with so many products on your Homepage. Rather it’s good for a website visitor to easily figure out what your business is all about from simple minimalistic products.
5) Hero Headers or Slideshows:
The Bolder you are the better. It’s often good to showcase with you got to offer by using Slideshows. A great example is the Website for Stairway Management Consultancy, Dubai.
6) Go Straight to the Point:
Use Short easy to understand Sentences. It would be odd going to a website for let’s say Toothbrushes, and on the Homepage, they are lecturing you how brushing your teeth is very important for your health, it’s not important, right? Rather on such a website, it would be good to show the various types of toothbrushes and their efficiencies in eliminating Cavities and Plagues.
7) Make your Call-to-Action clear and Obvious:
CTA shouldn’t be buried but rather it should be visible for website visitors to view and click.
8) Compress Images as much as possible:
The ideal website load time is just 3 seconds, anything greater than that tend to lead to higher bounce rates. By compressing images on your website, you go a long way in reducing your website load times. You can use free online tools such as TinyJpg
9) Signup or Optin option at the bottom:
Having an optin option where users can insert their Email addresses is highly encouraged.
10) Easy Website Navigation:
It shouldn’t be Rocket science navigating your website. An easy to understand menu would greatly reduce your website Bounce rates, while a complex Navigation structure would scare away website visitors.
11) Optimize for Mobile Devices:
Having a great website on a Desktop, but with a poor UI Design for Mobile Devices would cause you to lose Leads. It is highly encourage to use a Responsive Design for your websites. According to Statista, Mobile accounts for more than half of Global websites traffics.
12) Search Engine Optimization:
A Mobile-friendly website is one of the most important key metrics for good SEO. Everything about your website should be centered on generating Leads and Sales for your Business. Your website should include all Elements and Meta Description Texts, Keywords, and also an XML Schema for the Search Engine Bots to easily understand.
13) Continuously run A/B Tests and also Optimize your Contents:
As you can see on our website Quark.ae, we continuously make constant adjustments to contents and Keywords, One important tool we use is called Hotjar, using Hotjar, we are able to monitor the behavior of visitors on our website. This data greatly helps us to better understand the areas that need an adjustment on our website.
14) Be Human:
You should always consider that you are writing for Humans and not robots. Your content should be easy to understand and they should be straight to the point. If you want to tell more stories to your users, then make sure you collect their Emails for further Email Marketing Campaigns.
15) Social Media:
We all know the power behind Facebook, WhatsApp, and Twitter. You shouldn’t be left behind on what’s trending on your website. It’s good you integrate your Social Media Handles on your website so that users can visit them.